Downward Spiral for Ad Revenue

Photo by TJ Sullivan

Veronis Suhler Stevenson, a private equity firm focused in part on the media industries, recently released a revised ad-revenue forecast that shows newspapers are still expected to be the biggest losers this year.

Here's the gist:

According to VSS’s Mid-Term Forecast, leading the downward trend are the Newspaper Publishing segment estimated to contract by 16.2% in 2009 (vs. -13.5% in 2008), followed by Broadcast Television projected to decline by 9% in 2009 (vs. -0.5% in 2008). Consumer Magazine Publishing is expected to decrease by 8.5 % (vs. -6.8% in 2008), closely followed by Broadcast & Satellite Radio projected to drop by 7.2% this year (vs. -5.8% in 2008).

More information is available at Veronis Suhler Stevenson.

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-- TJ Sullivan

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